Services: art direction, design
Web, marketing design system, social media assets
2020 was a weird year for all of us, but few were affected more than educators. The pandemic struck, the kids were at home, and remote schooling was now the norm. Zearn, a non-profit who offers a free online math curriculum for teachers in grades K-5, had a product that fit the needs of remote teachers & kids during the pandemic, perfectly––and therefore needed to let the world know about it and fast.
Zearn brought us on to help them figure out: 1). how to talk to teachers, administrators, and parents about their product, 2). how they show up visually across the board, and 3). to remake their website into something that met the diverse needs of their audiences.
I led the website redesign effort, where both art direction and design were my responsibilities, and assisted in creating a cohesive design system to help Zearn show up consistently, visually. Aside from the website, I applied their design system to organic and paid social media campaigns, printables, internal docs, sales decks and more.