Xbox Year in Review

Services: design
Web experience
Agency: POSSIBLE/Wunderman Thompson
Project Overview
We gave millions of our one-of-a-kind gamers a one-of-a-kind gift.

Traditionally, the whole "delivering-custom-holiday-gifts-to-millions-all-over-the-world-in-one-night" thing has been strictly Santa Claus –– until Xbox asked us to slip down a bazillion chimneys to deliver a special holiday gift to every Xbox gamer on Earth. So we decided to celebrate Xbox gamers with an immersive, data-driven experience showcasing their individual year in gaming.
My Contributions
We created an omni-channel experience where gamers could build and share a 3D snow globe made of their favorite moments and greatest highlights. A few lucky influencers got the real deal: a hand-crafted snow globe of their biggest 2018 achievement, courtesy of our own magic workshop.

I was honored to take part in concepting the idea, and bringing this snowy, bad boy to life through helping lead the web design effort
Select web experience screens
Influencer globes
Handcrafted snow globes of their biggest achievements sent to select influencers.
Watch the case study
149 million impressions • 2.14 million site visits • 588,000 snow globes built • 217,000 shares and downloads

Addys (American Advertising Award):
Online/Interactive Campaign (Gold), Direct Mail 3D Campaign (Gold), Data Driven Media (Gold), Tools & Utilities (Gold), Marketing & Sales (Gold), Cross-platform (Gold)