The Help Me Choose tool is a web experience that creates a personalized recommendation for consoles, games, and accessories, for each user based on their response to a series of questions. As the Xbox One platform expanded beyond a single console, our client’s research began to indicate that users were experiencing product confusion; the need for a guided purchase experience became apparent. Our clients asked my team to explore options to help users make the best purchase decision.
Our audiences were primarily those new to console, and guardians looking to buy their child the right console, but we wanted to make sure that people familiar with the brand also got value out of the experience. We had to speak to the full range of potential visitors.
I helped concept the visual direction of the tool including illustration style, hover states, landing experience and layout design, and owned the design efforts across multiple breakpoints. I was also responsible for QA after the tool was handed off to developers.