Seattle Pride

Visual Identity
Services: Creative Direction, Design
Agency: Milli
Project Overview
Louder. No matter what.

,We didn’t know what kind of world we’d enter post-election. But we did know that Louder could serve as something between a celebration and a call to action. We also knew LGBTQIA2S+ activism has always been loud and uncompromising given the never-ending fight for equality, and that Pride ultimately exists because of activists. So, for the 51st year of Seattle Pride, we chose a direction that is unapologetically bold in the face of uncertainty.
My Contributions
I was responsible for concepting and maintaining the creative direction across the whole campaign. I oversaw design throughout production.

Campaign assets included: brand identity, print, digital, OOH, and event collateral.
Homage to Pride's Roots
Taking inspiration from elements of activism and protest like handwritten signs, graffiti, spray paint, and more, the branding honors the roots and history of how Pride came to be.
Select Assets
Credits
Creative Director: Tiarra La
Creative Strategy: Kendra Syrdal
Designer and Animation: Liam Stone
Copywriter: Manda Thomas
Project Manager: Matt Maniquis
Executive Producer: Michael Huang
Head of Strategy: Chike Ume