Seattle Pride
Visual Identity
Services: Creative Direction, Design
Agency: Milli
Project Overview
Louder. No matter what.
,We didn’t know what kind of world we’d enter post-election. But we did know that Louder could serve as something between a celebration and a call to action. We also knew LGBTQIA2S+ activism has always been loud and uncompromising given the never-ending fight for equality, and that Pride ultimately exists because of activists. So, for the 51st year of Seattle Pride, we chose a direction that is unapologetically bold in the face of uncertainty.
My Contributions
I was responsible for concepting and maintaining the creative direction across the whole campaign. I oversaw design throughout production.
Campaign assets included: brand identity, print, digital, OOH, and event collateral.