Sapporo Pure

Services: art direction, design
Video, social media assets, landing page design, retail signage
Agency: BreadNButter
Project Overview
Sapporo, Japan’s oldest beer brand and the #1 selling Asian beer brand in the U.S., needed to increase awareness and sales of its light beer. We concepted the "Unlike Any Other" integrated campaign in response.
My Contributions
I led art direction and design throughout the campaign.
Landing page
View live site
Select design assets
The Team:
Creative Director: Colin Ayres, AD/Designer: Tiarra La, Strategist: Megan Hambleton
Director: Alberta Poon
DP: Scotty Uyeda