LaurDIY Plushies

Services: art direction, illustrations
Agency: Cap That – Freelance 2017
Project Overview
LaurDIY is a Youtube personality with 8 million+ subscribers, who focuses on lifestyle and DIY content.

She's always dreamed of launching her own plushie line, and I was so honored to have helped with her first launch.
My Contributions
I set the visual direction for the plushies and created illustrations to inform the physical product design.
Final products
Sold out 25 minutes post launch