heyCharlotte

Services: narrative creation, strategy, art direction, design
Agency: Perch Partners

Women naturally lean on their different social circles for advice when it comes to everyday and more tough personal topics. But social media is riddled with players looking to mine your conversations for data to sell to advertisers. What we are lacking is a safe and secure online space to chat, get recommendations, and speak openly about real and important issues.

In their first round of funding, we helped startup heyCharlotte to find their voice, look and feel in order to stand out to investors amidst a sea of other startups. I helped establish their positioning and messaging framework, created the storytelling in their pitch deck and designed a look and feel based off of their existing logo.